Client
Red Bull (Concept)

Project
Red Bull is one of the world's most recognizable brands, with a slogan that has become part of popular culture: "Red Bull Gives You Wings." I personally wanted to create a concept idea that explored how it could be communicated visually through motion. By breaking the slogan into an equation which transforms the brand message into a simple visual story. The concept reinforces the idea that Red Bull doesn't just say it gives you wings; it visually demonstrates the energy the brand promises to its audience.